Logitech International S.A. began in Switzerland, but has taken the world by storm in the past few decades, thanks to their variety of quality, affordable products in the field of peripherals and accessories for computers and tablets. They currently have two bases of operations: one in Lausanne, Switzerland and one in Newark, CA. They have a thriving business that creates a host of different types of products for the computer market
When Did the Company Start?
The company began more than thirty years ago in Apples, Vaud, Switzerland. The company started relatively small, and their first real product, the mass manufactured computer mouse, was what helped to make them popular. In fact, their work was essential to the spread of the popularity and the ease of use of the personal computer. While there were other options for mice available in those early days, they were not always high quality. The design changes they made to the device helped to make it work better and made it user-friendly.
One of their most interesting designs with computer mice came in 2007 when they utilized motion control technology that allowed people to use gestures to control actions occurring on a PC. Though they started with the computer mouse, they've expanded into a variety of different categories today, and they make all types of different accessories for computers. Still, the mouse is an important element of their company. They actually shipped more than a billion of them ?the billionth shipped in 2008.
Today, they have offices around the world, including in Switzerland, China, Japan, California, and Taiwan. They focus their marketing efforts into three main regions around the world: EMEA, Asia Pacific, and the Americas. They started with production facilities in several areas of the world, including the United States, Taiwan and Ireland. However, they moved these to China, and today the facilities in China are produsing nearly half of the products the company makes and sells.
Types of Products from Logitech
The company makes many different types of products, many of which are readily available through many brick and mortar stores, as well as through online sellers. They make and sell a number of different types of mice, keyboards, microphones, webcams, and controllers for games. They also make quality speakers for computers, as well as headphones, wireless audio peripherals, and more. They are also making quality keyboards and covers specifically for use with tablets.
Since tablets right now seem to be the rave of the future for computing, at least for the time being, this is a smart move. Having these options available from a company that already has a known and powerful brand with a good reputation in the business is a great option.
One of the other interesting things about Logitech is their partnership with Google, which started in 2010. The fruit of the partnership was Google TV. They also acquired a company called Mirial, a visual communications company, in 2011.
One of the newest products from Logitech, coming out in late 2013, is their PowerShell. This is an iPhone game controller. It fits over the phone and allows people to play games on their phone more easily. In addition, it acts as a battery pack for the phone. Another one of their new products is their new conference camera system. The system includes a 1080p HD camera, high quality audio, and easy connections. While it is still very new, chances are good that it will become very popular given the quality it offers.
Brand Names Associated With Logitech
Logitech has a number of different brand names under its umbrella. In most of the world, they call themselves Logitech. In Japan, though, they are Logicool. LifeSize is their brand for their video conferencing items, and Ultimate Ears is for their wireless Bluetooth speakers and some of their earphones.
In addition to these brand names, it is important to understand that within the brand, you will find several different product lines for the different types of products the company makes today. Logitech Harmony produces remote controls, while Logitech Case covers their cases and accessories specifically for smart phones. Logitech G is their product line that creates gaming products. Logitech Alert provides security cameras for use at home or in the workplace.