Easy to install (ie screw it in - also available in bayonet) and set up (download the app, name the light for easy reference and off you go). The light connects directly to my wifi, so I didn't need to buy an expensive hub. One less thing! In one room I have a very badly positioned switch, which I was going to have to pay to have moved, but I now won't bother. This light inspired me to also buy the colour version, which is a great way to change the ambiance of a room in a moment. I'm so happy with these I'm going to look into LIFX's strip lights and wall tiles.