It's not quite clear when this happened. Nor is it clear whether or not this was some kind deliberate marketing move on part of LG or whether it was an early observation by the tech press that found its momentum as an informal tag-line for the device. Regardless, label is nothing if not apt.

Great camera app; Featureset covers all the bases

Kinda average camera; Nougat

Somewhere along the line, LG’s V30 became ‘the videographer’s smartphone’.

The V-series has always been LG’s playground for the more ambitious fare left out of their more-mainstream flagship G-series - and all the better for it. The V30 continues that trend in good form.

Great camera app; Featureset covers all the bases;

Kinda average camera; Nougat;

The LG V30+ has as much storage as anyone needs and all the specs, but the execution needs a lot of work.

Best smartphone audio today; Excellent design

Poor camera by flagship standards; Average performance; Unreliable display

LG has finally unveiled the latest or should we say the true flagship smartphone of 2017, the V30+, in India. The device comes with a price tag of Rs 44,990 and it will be available on Amzon from December 18.

LG V30+ mobile review: The new flagship smartphone is priced at Rs 44,990 and here's how it performed in our tests.

Overall, it's clear that LG has managed to improve by leaps and bounds this year, first with the G6 and now with the V30+. It looks phenomenally good and will appeal to people who love having a lot of features to play around with.

The LG V30+ may not be a flagship smartphone on the lines of the Google Pixel 2 XL, Samsung Galaxy Note 8 or Apple iPhone X, but that doesn't make it any less of a flagship. After years of competing with the big guns, it seems LG has opted for a new approach with its pricing and positioning.

Never owned an LG phone but decided to give the V30 a shot based on the positive reviews I have seen online. Not a tad bit disappointed thus far! Screen is fantastic, small bezels make viewing videos and pictures a great experience.

LG's new V30+ is its uber flagship where it gets to show off all it can do. To that end, it ticks all the flagship boxes, and then some making it a solid contender for the best flagship of the year. Ray Shaw [email protected] has a passion for IT ever since building his first computer in 1980.

One of the best Android flagship smartphones

Selfie camera needs a boost

And funk and punk. And rap and rock. And jazz and blues. This is the best-sounding smartphone that's ever been made, and it also has LG's finest industrial design to date. The V30 is distinctive, modern, and stacked with desirable features, a phone seemingly destined for inevitable stardom.

Best headphone audio from a phone; Ergonomically excellent; Uncompromising spec sheet includes wireless charging and water resistance; Impressive speed and battery life

The display is distractingly bad; Bloatware; bloatware as far as the eye can see; Camera doesn't produce the most lifelike images