The CX is another superb OLED TV from LG boasting excellent 4K images, improved upscaling/motion and gaming abilities, all for less than the C9 was when it went on sale. It's not the huge leap over the C9, but this is an outstanding effort from LG and the added customisations are welcome.

Excellent picture quality; Great design; Plenty of smarts; features and customisation; Excellent upscaling

Still no UK catch-up apps; Just a small leap over the C9

The core model in LG’s 2020 OLED TV range is an astonishingly capable all-round performer

Picture is exciting but natural; Improved motion and dark detail; More future-proofed than most

Missing UK catch-up apps

Oustanding picture performance - which, let’s face it, is the most important thing) -makes the latest 'entry-level' LG OLED range every bit as worthy as those that have gone before it. It's a stunning screen.

Corking 4K picture quality; Caters most HDR formats; Great operating system; Good upscaling; Rapid gaming response

No UK catch-up TV services (2021 predicted); No HDR10+ decoding

We’re not surprised, because we realise LG knows exactly what it’s doing with this technology. What we are is impressed.

Cracking 4K picture quality; Great upscaling; Excellent webOS interface; Ready for your next games console; Half-decent audio quality

No HDR10+; No UK TV catch-up services

10 reasons to pick an OLED TV

Gaming fans, the LG OLED55CX could be the perfect TV for your next-gen console. Gamer or not, you’ll get a visual feast for the eyes, all enhanced by impressive modern features. The LG is far from a stain on your living room layout either, with a minimalist and sleek design.

There’s just very little to quibble with here. The LG OLED55CX looks great with 4K stuff, is a capable and watchable upscaler of less information-rich content, and is standing by to make the very best of your next games console. It’s more affordable than the model it replaces was when it launched. It even sounds half-decent. No new TV is a no-brainer, but this is closer than most.

Cracking 4K picture quality; Great upscaling; Excellent webOS interface; Ready for your next games console; Half-decent audio quality;

No HDR10+; No UK TV catch-up services;

Excellent picture quality; Great design; Plenty of smarts, features and customisation; Excellent upscaling;

Still missing a few UK catch-up apps; Just a small leap over the C9;

Cracking 4K picture quality; Great upscaling; Excellent webOS interface; Ready for your next games console; Half-decent audio quality;

No HDR10+; No UK TV catch-up services;