Specialization in industry segment is not always the best model for success and yet it is this approach that has made KitchenAid such a top name in kitchen appliances. Since the early 1900s it has been a brand associated with quality and innovation, and today it still has a sterling reputation. Though known for kitchen only gear, it has also shown itself to be forward thinking and versatile even as it sticks with classic design principles.
The Hobart brand of mixers has been around for more than a century and it was this firm that initially created KitchenAid in order to develop domestic stand mixers in 1919. An emerging market, it was highly competitive and it took until the 1930s for KitchenAid to take a leading edge. The firm demonstrated its remarkable innovation at this time by forgoing the usual sales route of mixers offered for sale in hardware stores.
Instead, they employed a female sales fleet to go door to door to encourage women to consider this premium aid to arduous household work such a kneading dough, whisking ingredients, and blending things to perfection. It was a hit, and other models soon followed.
Many argue that the firm's ability to take a leading edge was also due in equal measure to the beauty of the design as well as the functionality, and its familiar outlines are the world of Egmont Arens who designed the form we still see today.
Naturally, World War II interrupted the company's growth, and in the late 1940s they relocated their factories and also began to expand their product lines. Keeping in touch with the idea of being an "aid in the kitchen" they began making automatic dishwashers, then cookers, and finally refrigerators.
Familiarity with the brand had declined by the 1980s, but with the emergence of food programs on network and cable TV and a retail partnership with gourmet food store Williams Sonoma, the firm had experienced a boom within just three years time. This led to further product expansion with many small appliances being created and marketed during the 1990s and onward.
Today, the firm is known as a premium and quality brand and has been closely affiliated with professional and celebrity chefs, upscale department stores and vendors, and some of the products are run in limited edition colours that also enhance sales. There are even some "professional" quality products made available to consumer markets as well.
With distribution on a global scale, the firm still makes a majority of its products domestically in the U.S. There are also production facilities in China too. They do not limit their market, but they also remain strictly within the kitchen segment. A list of their most current product lines includes:
They also make several "bundles" available to help cooks get started without a lot of hassles or challenges. These include bakeware and appliance bundles that offer discounts as well as simplicity.
In almost all of their products, KitchenAid is able to extend the highest quality and most modern technology. They release new models on a relatively frequent basis. Whether it is a new toaster technology or a limited edition mixer colour, the firm is able to understand and meet the needs and interests of its audience.
When you are in search of a long wearing and dependable brand for kitchen appliances and gear, the KitchenAid name has been supplying solutions for almost a century. They are considered one of the best stand mixers, but don't overlook the impressive technology and design in everything from their wall ovens and refrigerators to their kettles and unique juicers. With their bundles, they also provide an ideal "starter" kit to the novice cook who doesn't want to waste money on lower quality goods.
KitchenAid.com. Products. http://www.kitchenaid.com/