Juicy Couture

Created 1997 by two Los Angeles natives, Juicy Couture is a high-end fashion company offering casual and dressy styles appealing to contemporary women. Having built a reputation as a celebrity favourite worn by the likes of Madonna, Britney Spears, Jennifer Lopez, and Paris Hilton, it has gone far beyond the velour track suits that first brought the brand to national global attention.

The Background

Created by two friends, Gela Nash and Pamela Skaist-Levy, the brand actually began with the desire to create more attractive and stylish maternity pants. However, with its incredible success, the brand is now recognized for such products as handbags to shoes to eyeglasses.

The pair designed their distinctive logo to ensure it was easily recognizable as well as unforgettable, and it features two Scottish terriers, a shield, and a crown. The wording says "Juicy Couture: Made in the Glamorous USA" and the shield has the wording, "Love, P and G", which are the initials of the company's founders.

They were able to reach their initial audience through a creative approach to marketing. They began sending free ensembles to celebrities, including Madonna. She wore their velour tracksuit, kicking off a trend and inspiring other celebs to also wear the free garments during public appearances. This made the public aware of the name, and they have gone on to great success ever since.

The marketing ensured that the Juicy Couture brand would be associated with luxury and "new money". This has not limited the edginess of the label, however, and the firm was able to take in over $200 million annually during its first years.

It did experience some growing pains as it sought to maintain its unique look, but as of 2015 it has a solid following purchasing garments online and through an array of retail outlets. The Juicy Couture line is now designed to appeal to young women in their teens and early twenties. The clothing line is available in high-end department stores like Bloomingdales and Neiman Marcus.

The Product Line

In2015, the Juicy Couture range included:

• Women's clothing - This range includes dresses, tees, tops, sweaters, outerwear, bottoms, jeans, swim and sleepwear.

Track suits - Though their hallmark design are velour track suits, the firm also offers terry, solid, graphic, novelty, jackets, tees, and bottoms in their track suite lineup.

Handbags - Their collections include leather, nylon, velour and seasonal bags while the silhouettes feature totes, backpacks, shoulder bags, crossbody, clutch, wallets, and satchels.

Jewelry and watches - Their designs include necklaces, bracelets, earrings, rings, watches and charms.

Accessories - This range of products is extensive and popular, and features their sunglasses, scarves, hats, belts, hair accessories, fragrances, their Hollywood Royal line, Viva La Juicy La Fleur line, Viva La Juicy line, Viva La Juicy Noir line, and their Juicy Gold Couture line.

Shoes - They offer pumps, heels, sandals, flats, and sneakers.

Girls and Babies - This range is comprehensive and includes track suits, tees, tops, dresses, bottoms, outerwear, accessories and even layettes.

Sports - This range features jackets, tops, sports bras, bottoms and accessories for wear during sports.

The company also does designer eyewear sold through specialty vendors and physicians' offices.

Seasonally they emphasize a new design aesthetic or line, with "Hot Tropics" as their focus of the Summer 2015 lineup. The brand has also attained a large following for its "festival" designs ideally suited to trendy dressing during the music festival season.

Juicy Couture is one of the few haute couture design houses aimed toward teenagers and young women. Because of this, the brand maintains a lot of social media activity with Facebook, Twitter, Tumblr, YouTube, Google+, Pinterest and Instagram sites. This allows fans to post images of themselves in brand outfits or to find style suggestions.

The designs offered by this American company are consistently cutting edge, trendy, and highly fashionable. When you choose their garments and accessories, you can expect a modern and fun style you will enjoy wearing. Whether you are looking for a boho outfit for an upcoming summer music festival or a chic look to wear on a flight, Juicy Couture offers up comfortable, affordable, and incredibly good looks.

Source

Juicy Couture. New Arrivals. http://www.juicycouture.com/new-arrivals/l/100