There's plenty to like here, from the extremely good battery life and decent water resistance rating to that always-on time display. Heart rate monitors aren't a given in this class of wearable and swim-tracking is an unexpected bonus. And it looks ok, especially if you swap in a third-party strap. But it feels cheap, and perhaps more worryingly, it isn't particularly cheap - the price tag isn't really low enough to compensate for the missing features (such as GPS) or the dim and sluggish display. We also find the watch face options rather poor, offering little useful information. Better deals may and indeed should become available (on Amazon it costs less in dollars than in pounds, which suggests the UK option is overpriced at present) but until then, we'd suggest looking elsewhere.