The HTC 10 certainly puts in a star turn with its hi-fi audio, but it doesn't do enough to raise its head above the parapet.

Nippy performance; rock-solid design; high-end audio; adoptable storage; durable battery; clean Android experience

So-so camera; freestyle layout; price might put some off

The HTC 10 has a lot of excellent features, including a camera with a variety of appealing specifications. It performs at its best in well-lit conditions, but this is not particularly unusual for smartphones.

The most personalised take on Android yet and a huge improvement on the One M9, but the HTC 10 still has a few minor flaws holding it back

HTC had been hyping and teasing the launch for the weeks leading up with the slogan 'power of 10' and it's not just because the phone is called the HTC 10. It also represents a decade of building smartphones and the perfect score – the bar is set high then.

My very first smartphone was a HTC. Well, it was built by HTC. It was a second hand i-Mate JAMin, a comparatively chunky Windows-powered pocket PC that predated the original iPhone. If you wanted a smartphone back then, there was a good chance that HTC built it.

Polished design; Bundled headphones are great; Clean Android overlay

Slow to open camera with software quirks; No wow factor; Comparatively dim screen

The HTC 10 is HTC's best flagship in a long time, but it may have come a bit too late. It's on par with current flagships, and has a lot going for it.

Great camera; Fast; Best audio quality amongst smartphones; Adoptable storage

Camera isn't always dependable; Battery life isn't very good

This year's flagships have been quite impressive and almost every company has impressed us in some way or the other. Now it's HTC's turn. The Taiwanese company has been one of the oldest Android smartphone makers and has produced some aesthetically attractive devices over the years.

If there's one thing the HTC 10 can do, it's deliver great sound. Its dual speakers, coupled with some fancy software technology, means your music and movies are going to sound fantastic. It also looks pretty damn good too -- a hard feat to pull off in a world filled with black slabs.

Get the HTC 10 if you want a phone that delivers great audio. For all your other needs, look elsewhere.

The HTC 10 has an elegantly chiseled design; brilliant audio quality and a highly customizable user interface.

The handset's non-removeable battery doesn't last as long as its competitors and its camera doesn't always render exposure correctly.

You can get a decent Android phone like the Oppo F1 for $300 these days. If you want something more premium, the Samsung Galaxy S7 can be had for under $700 while the Nexus 6P, with its huge AMOLED display and full metal body can be had for nearer $600. So if a phone is going to carry a big premium price like the Galaxy S7 Edge ($900) or LG G5 ($950), it can't leave us wanting. The price has now been set in Australia - it's $1,099. However, you can get it for around $950 online.

A great camera, 24-bit audio, decent interface and Vive VR partnership are all attractive.

Great 24-bit sound; Good camera; Fast; Looks and feels good; Vive VR partnership;

Battery isn't great; Expensive in a sea of good rivals;

The HTC 10 is hands down the best phone HTC has ever made, and is quite honestly one of the most perfect devices on the market. Being almost perfect of course means there are still issues, but many are so minor you'll forget about them the second you actually start using the phone.

Best; Build; Ever, Top notch performance, Sound output balance and quality is incredible, High-res 24-bit audio and Apt-X support, Battery life is phenomenal, Sense UI is light yet feature rich, Fingerprint scanner is perfect

Refresh rate and color shifting issues on the display; Camera is so close to getting it right; but still not quite there