Gucci is a highly popular fashion company, and it is one of the brands instantly associated with fashion in the minds of most people. The Italian fashion and leather brand is a part of the Gucci Group, currently owned by Kering, a French company. The company has a long history and has been in business for more than 90 years. They are still going strong, and many might say they are stronger than ever.
The History of Gucci
Long before Gucci became a household name, Gucci was just a man, and a poor immigrant at that. The Italian immigrant was working in Paris and London hotels when he was young. One of the things that always impressed him was the beautiful, high quality luggage he saw. He eventually returned to his home in Florence, Italy and opened up a leather goods shop in 1920 where he sold all manner of fine leather. He employed high quality craftsman to work in the shop and create leather items, and they eventually started to create a line of products. The eventual utilization of sewing machines helped to speed up the process. Even though they were starting to use industrial techniques to create the items, Gucci made sure that they kept things as traditional as possible to create the highest quality goods.
The shop started to do quite well, and he worked with his three sons to expand the business to other areas of Italy, including Rome and Milan. They also opened up more shops in Florence. During WWII, there was a shortage of leather. This did not stop the company from making bags though. Instead, they started to make them from cotton canvas at this time. This was around the same time that they started to add their logo to their products. Most people today who have even a slight interest in fashion are able to recognize the double G logo.
By the 1950s, they had expanded further. They set up offices in New York City, and they started to become popular with celebrities. This helped their brand immensely. When the Hollywood stars started using the products, the brand recognition grew quickly, and then more and more people in the United States and in other parts of the world wanted to own Gucci products. This actually continues today, as Gucci remains quite a popular brand with the celebrity crowd.
They eventually started to open up stores in other parts of Europe and then the United States. They also sell their goods in a host of stores and boutiques. The company also has robust online sales, as they have taken to online selling in order to keep up with the competition. Gucci makes it as easy as possible for customers to get the goods they need no matter where they buy them. Of course, because the brand offers high-end goods, it means that the price for the items is higher than they might be for other brands. That's actually a part of the allure though. They are "exclusive" items, and people like that.
How Is the Brand Doing Today?
They continued to make and innovate in the field of leather goods. They also added a number of other types of products to their company, and they are certainly no longer only making leather bags. Still, leather goods are one of the hallmarks of the company. Today, they are making items for men, women, and children alike. They make footwear, fragrances, sunglasses, and even items for pets. From luggage to ties, formal wear, casual wear, wallets, hats, gloves, handbags, and more, they have products for nearly everyone.
By expanding their brand offerings to include so many options, it really opens up the opportunities for them to make sales. The company realizes that the cache of their brand really is one of the reasons they are selling well. People know the name and they want Gucci. They don't always care what it is they have either, so ties, scarves, watches, and fragrances hold the same allure as the leather goods.
People love the brand, and they love the idea of the brand. It is smart of Gucci to capitalize on this. Naturally, the company also makes high quality products, and this is yet another reason that the brand remains so popular today.