The GHD Gold's consistent temperature takes out much of the guesswork involved in identifying the ideal heat setting for your hair. In terms of efficiency, it's a quick job if you have fine to medium hair. Those with thick and curly hair may need more time (as you may just, enviably, have more volume to work with), but the results show. The GHD Gold's minimalist and damage-proof design makes it ideal for a daily morning routine before work (or school), for nights out or while traveling. That said, the £139 price point for the GHD Gold does seem a tad high, but it’s a price that’s justifiable given that you are promised a high-quality straightener that both protects your hair and produces sleek results. We would recommend this over a budget straightener that could permanently damage hair in the long run.