Fujifilm has had many successes with its X-series cameras since it launched the range, with its rangefinder-style X-Pro line and DSLR-like X-T models being particular favorites. But it's the X-T20 that's become the company's best-selling X-series model to date.

Great build quality; Superb value for money; Plenty of customization options; Excellent 4K video quality; Lovely default JPEG output; Speedy AF system

0.62x EVF magnification; Grip not ideal for larger lenses; Some controls can be fiddly; No sensor-based stabilization; Tripod thread awkwardly placed; No UHS-II support

Steve Jobs once famously said, "If you don't cannibalize yourself, someone else will." It was in reference to how the iPhone would take sales away from the iPod - a move that proved tremendously successful for Apple. The topic of cannibalization comes up often in the camera world.

Fast autofocus with face/eye detection; Same sensor; processor as X-T3; 10-bit 4K video output; Engaging user experience; Fast continuous shooting speed

No in-body image stabilization; Some ergonomic compromises; Small image buffer

For Fujifilm, shrinking the phenomenal X-T3 down into a smaller package was always going to be a winning proposition. For several years running, the company has followed up on its flagship X-series mirrorless camera with a more portable (and more affordable) option that still offers many of the best...

Same sensor as X-T3 at much lower price; Excellent autofocus and burst shooting capabilities; Compact and light; Nice 4K video

Probably too small for people with big hands; No weather sealing; Viewfinder is improved from X-T20; but no match for X-T3; Standard carry-a-spare mirrorless battery life

The Fujifilm X-T30 may be the 'little brother' of the superb X-T3, and we were impressed - surprised, actually - at just how many features were carried over from a camera costing $600 more.

Those seeking a lightweight camera with great out-of-camera image quality; flexible Raw files and top-notch video

Those seeking best face and eye AF performance; Serious videographers who need the very best spec

As we generally find to be the case with Fujifilm offerings, there's a lot to like about the X-T30 and hardly anything to dislike. It's a superb camera that distils many of the best elements of the X-T3 into a smaller, lighter and cheaper camera.

Gorgeous; retro body; Tilting; touch-sensitive screen; 4K video

Single card slot; Limited buffer for action; Irritating Q button placement

Both are excellent cameras. I'll typically recommend one product over another, but they are so close in capabilities and performance, and different enough in design philosophy, that there's room for two Editors' Choice winners here.

Proven 26MP APS-C image sensor; Quick, accurate autofocus; Up to 30fps Raw capture; EVF and built-in flash; Tilting touch LCD; Tactile controls; 4K video; Wi-Fi

Body isn't weather-sealed; Restricted maximum video clip length; No in-body stabilization; Small capture buffer; Memory card slot limited to UHS-I speed

Please

The X-T30 is a joy to use, user friendly manual settings. Small size makes it ideal as a travel camera - it's an an excellent camera in all respects, the auto focus has been improved, the joy stick is much better than the controls on the X - T20 - , there is only one niggle, which is the Q button...

What's not to like! It's an awesome camera capable of taking photos far better than I am!... getting lots of practice though! Although it looks complicated it couldn't be more simple to use. If you're feeling lazy just set everything to auto and it takes the perfect photo!

FUJIFILM X-T3 Review – I remember my childhood days like it was yesterday. My parent had a FUJIFILM camera (you know, the kind that used a film roll) and they entrusted me with it.