I've had this watch for a year now, and it honestly doesn't show. It functions really well, battery life is about 2 weeks (I wear it 8 to 6, 5 days a week) and the covering is pretty sturdy (I bang my wrist on things all the time, no scratches!) The straps have also held up. There's some fading, but it has been a year and I wash my hands a whole lot more now, so it's expected. In terms of the 'smartwatch' aspect, I still get a kick out of shocking people that it's actually smart. I like just being able to see notifications since I work in a lab and most times I'm wearing gloves and my hands are occupied. In short, amazing purchase, no regrets