A single moment can say a great deal about a game's design philosophy. For me, that moment came in a game between me (as Man City) and the CPU (as Chelsea). Pablo Zabaleta won the ball with a crunching challenge on Eden Hazard; the Belgian hit the deck, with Zabaleta about to stride onto the loose...
Superb animation; Big-match atmosphere; Custom team sheets
Intrusive cutaways; Dodgy teammate AI