Millions around the world know the name Elizabeth Arden and believe it to be the name of the founder of this global beauty
empire. Interestingly enough, that is not true. The name of the woman who began this cosmetics firm was Florence Nightingale
Graham, and she was born in the late 1870s.
She began her life as a nursing student
dependent upon a wealthy aunt to fund her education. Tiring of it, she dropped out of school and headed to NY to work as a
bookkeeper to make ends meet. This was a fateful event because it introduced her to the science behind skincare and cosmetics.
After that, she sought employment with a beauty culturist, a precursor to a cosmetologist,
and began performing beauty treatments on clients. By 1909 she had started a firm of her own and named it Elizabeth Arden,
opening her first storefront in NY.
She pursued expertise in her field through
training in France in the art of facial massage and beauty techniques. This helped her discover how to create tinted powders
and rouges, and she was soon being recognized as a top name in beauty.
salons, she was creating a trend in which makeup was no longer relegated to the lower classes. In fact, through her upscale
reputation and position, she created the need for makeup as part of a truly "ladylike" presentation. However, it was not the
garish dashes of colour that had earned makeup a dubious reputation throughout history. Instead, her studies showed her that
makeup was to be scientifically produced, and colours were to coordinate with skin tone and natural colouring. She pioneered the
concept of a "makeover" and insisted that consumers should learn not just what to buy and use, but how to do it properly.
Her marketing efforts were also legendary as she went after the middle and upper
classes and learned how to talk directly to women who were in their middle ages or thought to be "plain" in their appearance.
To these groups, her products offered a fresher face and more beautiful appearance.
She was such an epic success story that she was at one time known to be one of the richest women in the entire world.
Elizabeth Arden Today
Though the name Elizabeth
Arden is no longer synonymous with ladylike beauty simply because the notion of anything being lady like has fallen out of
fashion, it remains one of the most trusted names in beauty and cosmetics. It is still the top of the list where scientific
formulations are concerned, and its skin care and cosmetics lines are believed to deliver the results promised.
The product lineup available through specialty retailers and high end department stores includes:
- Skin Care - Collections include Ceramide (their top
product line) with moisturizers, eye care, and premiere products; Skin Illuminating Eight Hour Cream; Visible Difference
products and the Flawless Future line.
- Prevage - Their highly effective anti-aging line of products includes serums, day and night creams and eye products.
- Makeup - Classic products include
their face powders, concealers, foundations, blushers, and bronzers. Eye products include shadows, mascaras, eyeliners, and
brow products. Lip products include their lipsticks, glosses, and pencils. Collections are released often with trendy colours and
finishes appearing frequently. For 2015, these include their Sunkissed Pearls and Flawless Finish product lines.
- Fragrance - As one of their biggest sellers, the
collections available include UNTOLD, Red Door, Green Tea, Pretty, 5th Avenue, Blue Grass, Provocative, Sunflowers,
Mediterranean, and ardenbeauty.
It was more than 100 years ago that the
woman who would become Elizabeth Arden was born and first discovered the secrets of attaining beauty. She learned that it was
equal parts science and art, and she showed women of her era that they could help themselves to feel more beautiful than ever when
they know how to use the right products and treatments.
That same philosophy
applies today. Though the Elizabeth Arden products of our era are quite different from those of the early to mid-1900s, the goal
remains the same. To give women what they need to achieve the look they want, and to do so using only the finest ingredients and
most well informed methods.
ElizabethArden.com. Her Story. http://www.elizabetharden.com/Elizabeth-Arden-Biography/her-story,default,pg.html