Powerful, quiet, and cheaper than the Founders Edition. If you can afford it, this is a great card.
This GPU comes clocked a little higher than the Founders Edition cards but is considerably cheaper; Combine that with a fan solution that's silent until the card heats up, and then is quiet, you have a winning strategy Reddit tends to claim EVGA has the best after-sales support, though I haven't had...
Lots of people seem to prefer the FTW edition; That clocks higher still and has user-controllable LED lights; It also features dual BIOS chips, a different PCB, and more power inputs; I don't think it's worth the extra money on an already-expensive card, but lots of people just want the top-end card