Soccer star, or football star depending on preference, David Beckham is set to become far more profitable off the field than he ever was while on it. Today, David Beckham is no longer just a man. Rather, he is a brand, and is set to make a substantial amount of money now that he is no longer playing the sport.
David Beckham is a former soccer player who has played for a range of teams during the course of his long and successful career. He has played for Manchester United, Preston North End, Real Madrid, Milan, Los Angeles Galaxy, Paris Saint-Germain and England's national team. He holds a number of records as well, including being the first English player who won league titles across four different countries. He was runner up for FIFA's World Player of the Year twice, and he's appeared at three World Cups. Beckham is also on FIFA's list of 100 greatest living players.
He married Victoria "Posh Spice" Adams in 1999 and has four children, and for many, his personal life has been just as interesting as his career on the field. Some people obsess over Beckham, and this has helped to launch his career as a spokesperson and to help build his brand.
Beckham has a number of things going for him. He's a beloved player with a great record, and during his career estimates are that he's already generated sales worth more than $1 billion. While generating that much in sales is certainly impressive, now that he is able to spend more of his time concentrating on his commercial activities, he's expected to earn nearly half a billion for himself. This is a staggering amount of money, but not unprecedented when it comes to celebrity and athlete brands.
Beckham is more than just a soccer player though, and he uses that to his advantage. He's considered to be quite handsome, and that truly does play a significant role in his popularity and how well he's received. Naturally, this tends to lead to quite a few more endorsement deals for him. Even people who do not necessarily know who he is or what made him famous - and who may not know anything about soccer - still tend to gravitate toward his looks.
Beckham is certainly not the only sports star to become a brand. Many do this to varying degrees of success. Beckham seems as though he is going to be doing quite well. He's following in the footsteps of one of the greats - Michael Jordon.
Beckham has a large number of endorsement deals already. He has a lifetime agreement with Adidas, an "ambassador" deal with Chinese Football and Sky Sports, a fashion deal with H&M, and his own fragrances. He is partnering with Diageo to help pitch their new Haig Club Scotch. Some of the other partners include Samsung, Jaguar, and Las Vegas Sands.
In addition to the above brand partnerships and endorsements, Beckham, along with a group of investors, bought into an expansion team in Miami. The team is likely to begin playing in the 2016 or 2017 season.
Something else that certainly plays into Beckham's brand is his charitable work and contributions. He has the David Beckham Foundation, and he works with Unicef. These are important as a means to showcase the charitable aspects of the man and the brand, which actually helps to spread brand awareness.
The partnerships Beckham has right now seem to be only the beginning, and the world can expect to see him in a number of other deals in the coming years. The estimates of Beckham being able to bring in more than $500 million in earnings certainly seems justifiable.
The brand of Beckham is growing steadily. In fact, things seem to be moving along even faster for him now that he retired from the sport that brought him into the public's eye. Those who may not have seen much of Beckham before should get ready to see quite a bit more of him now thanks to all of these and other partnership deals.