While its competitors are going to great pains to create increasingly advanced – and increasingly expensive – high end full-frame mirrorless cameras, Canon is catering to crop sensor consumers who are looking for a full-frame option that won't break their back or their bank balance.
Svelte; lightweight body; Fully articulating screen; 4K video; Aggressively priced
Body feels small for big RF lenses; Loses the R's sensor shutter; 1.6x crop + no Dual Pixel AF in 4K; Miserly battery life