When we reviewed the Series 5 last year, we said that the only real competition for the Watch came in-house from Apple only. If you are using an iPhone and need a smartwatch, the Apple Watch is a no-brainer.

Bright display, Impressive performance, Array of health and fitness features

Not a huge update, and battery life is still poor, but the Apple Watch is still the best smartwatch you can buy

Brighter always on display, Great fitness tracking accuracy, Stylish and responsive

Short battery life

My Smartwatch Series 6 is a really nice. It has a ton of features, it's durable, and it is user friendly. My only complaint is the battery resilience. I question the specs stating 48 hours of standby time. With a full charge and standing by, I see 36 hours at best.

Love the watch however one part of the band does not click into the watch head itself. I took it to my nearest store and they advised that I had to send the whole watch back to apple for them to replace the band. This was inconvenient as i had spent hours setting it up and syncing to phone. I was not prepared to send the whole thing back so I've kept the dysfunctional band. I have had to purchase alternate bands elsewhere.

The Apple Watch Series 6 boasts plentiful features that focus on health tracking and wellness. While it's an exceptional fitness tracker that comes with hundreds of app options to optimize your needs, it's not ideal for GPS tracking as its accuracy isn't as good in covered areas.

Excellent and numerous features, integrates across software platforms easily, easy to set up and use, sleek and low profile, quick updates

Poor battery life (both smartwatch and GPS settings), inconsistent GPS accuracy, difficult to find some features, can only be used with an iPhone

The Apple Watch Series 6 is the best smartwatch on the market for an iPhone. It has better integration with the iPhone and is fast, fluid and responsive in a way that many rivals simply aren’t.

Pros: excellent haptics, great always-on screen, ECG, great health tracking, great activity tracking, 50m water resistance, solid battery, comfortable, quick-swap straps, Apple Pay.

Cons: expensive, only works with an iPhone, sleep tracking not great, blood oxygen data not that useful.

I've tried to steer clear in this review of the usual journalistic obsession with "What's new?" But in the final reckoning we simply have to acknowledge that not much has changed since the Series 5.

Apple Watch Series 6 might very well be the best smartwatch on the market – like the Series 5 before it. The “smart” experience remains fluid and useful while fitness features remain extremely easy to use and analyse. However, there’s little reason to upgrade from last gen.

In the growing lineup of new Apple Watches, I see only two options worth considering of the three: the Series 6 and Series 3. There are two main reasons to buy an Apple Watch: health and fitness or a fun complimentary phone gadget. Those both leave the Apple Watch SE in a strange place.

Quicker-charging battery with same all-day life., Brighter outdoor display., Sleek new colors., Same great tracking abilities with a new sensor for SpO2 and the tried-and-true ECG., More activity tracking modes added to an already long list.

Sleep tracking is less detailed than competitors' while being no better than any of them., Activity trends could still use more guidance., Family Setup seems rather pointless; give us Android phone compatibility!, Aging looks, even with new colors., Still an expensive watch.

When it comes to smartwatches, it’s Apple against the world. It’s not that there aren’t plenty of other products to choose from — it’s more that the company has just utterly dominated the space to such a point that any other device is relegated to the realm of “Apple Watch alternatives.