Apple Watch is Apple's first smartwatch and represents the company's much-anticipated foray into the wearables market. Credible reports on the existence of an Apple-designed smartwatch started to surface in early 2013, with most people generally referring to the proposed device as "iWatch.

Very nice overall design that's easy and enjoyable to wear; Customizable look and software; Ambitious; Bright, vibrant screen; Often makes notifications (and subsequent responses) quicker and easier; Message dictation is very accurate.

Limited nature compared to iOS devices will make device feel like unnecessary toy to some; Users might find price too high when compared to other wearables; Requires Bluetooth connection to iPhone for most features.

In addition to simply adding new body colours, the Sport models also come with new straps that are designed to contrast. On top of that, Apple now sells a new range of Sport straps, which takes in a number of neutral colours and some much bolder and brighter models.

It's not the first smartwatch, but the Apple Watch is the classiest and cleverest smartwatch, with a platform teeming with possibility

A really lovely; classy device - more so than any rival; Already a number of very useful and clever apps and deluge hasn't even begun; Enhances your gadget life in subtle but significant ways

A day of battery isn't ideal and precludes sleep tracking; Not as instantly intuitive as other Apple devices

The Apple Watch won't be on your wrist until this Friday at the earliest, but the first reviews of Apple's new wrist computer are just coming in. The verdict? It's not a perfect product. It has some first generation flaws, and other quirks. There's a bit of a learning curve.

As the mobile market continues to evolve, the latest innovations by companies such as Apple have given rise to the iWatch . Although early reports suggest the first incarnation of Apple's Smartwatch might not live up to expectations (especially the top model priced at more than ￡6,500/$10,000), tech...

I've been wearing Apple's first wearable since it hit shelves last spring and in most ways my opinion almost entirely mirrors our initial review. Once you've looked past the typically stylish Apple design, the Watch is an overly complicated piece of tech that still doesn't really know what it wants...

Best-looking smartwatch so far; Force Touch well integrated; Digital Crown is a useful addition; Comfortable to wear

Unintuitive and buggy software; Significantly drains iPhone battery; Third-party apps need work; Some gimmicky features

I had a ￡11,500 Apple Watch Edition strapped to my wrist today. Rose gold. 38mm. Rose gray strap that felt like butter, with a modern buckle also in solid 18-carat gold. It was beautiful.

I had a $24,000 Apple Watch Edition strapped to my wrist yesterday. Rose gold. 38mm. Rose grey strap that felt like butter, with a modern buckle also in solid 18-carat gold. It was beautiful.

aThe Macalope is sure there are kinds of reporting that Business Insider is good at. He's drawing a complete blank on what they might be, but they probably exist. Right? Farm production reporting? Cat up a tree? Dog bites man?

I like that it will come in two sizes, so the watch won't feel giant on smaller hands, as some competing watches do. I also like that Apple will offer a variety of straps and materials, so fitness buffs can get a strap that's stronger and sweat-proof, while those seeking a fashion accessory can opt...