Apple Watch has all of the hallmarks of a typical Apple product – it is beautifully and thoughtfully designed, it takes an existing category and completely transforms it and it just works. Apple Watch is the company's first new product category for five years and its most personal yet.

Apple Watch is Apple's first smartwatch and represents the company's much-anticipated foray into the wearables market. Credible reports on the existence of an Apple-designed smartwatch started to surface in early 2013, with most people generally referring to the proposed device as "iWatch.

Very nice overall design that's easy and enjoyable to wear; Customizable look and software; Ambitious; Bright, vibrant screen; Often makes notifications (and subsequent responses) quicker and easier; Message dictation is very accurate.

Limited nature compared to iOS devices will make device feel like unnecessary toy to some; Users might find price too high when compared to other wearables; Requires Bluetooth connection to iPhone for most features.

Many expect from Apple, the company, unlike its competitors, could invent scenarios for smart watches, which will be different from all that has been on the market. Explain what exactly these are good watch. This did not happen.

After months of anticipation, the Apple Watch is here. But as pre-release hype wanes and units trickle out to early adopters, it's now a question of whether the Apple Watch delivers on its promise of being the company's "most personal device ever."

New; intuitive technologies for interaction; Hardware design with great band options; Notifications and good built-in apps; Apple Pay integration

Sluggish third party apps; Clunky Apple Watch iPhone app; Passbook not as useful as on iPhone; Siri needs improvement; audio feedback; No third party clock faces

As a fashion statement, it's hard to argue against the Apple Watch. But that's not the entire story. It's taken a while for my Apple Watch review to hit (digital) print, but I'm pretty happy with how it's turned out.

So, the big question is has the definitive smart watch arrived? Not yet, and I don't think it ever will. We are moving towards larger displays on our phones that allow us to do so much more. The smartwatch will always be a sidekick to our phone.

+ Best Looking Smartwatch; + Good Battery Life; + Beautiful Screen

- Doesn't Always Respond; - Can be Sluggish at Times

To call the Apple Watch polarizing is to do the splenetic depths of online argument around it an injustice. For the past few weeks I've been living in the eye of that storm, the contentious wearable on my wrist. I've worked with it. I've traveled with it. I've exercised with it.

When you have an Apple Watch on your wrist you automatically turn into a bit of a tool. My arm was doing totally unnecessary maneuvers - hair flicking all over town, reaching for things I didn't need and I kept purposely pushing my sleeves up.

Wired's product editor spends 10 days getting to grips with the Apple Watch in an attempt to see if it really is a life-changing piece of tech or in fact the emperor's new timepiece.

Design; 'haptic' interface; Siri performs well

Lacklustre launch apps; time checking is problematic; expensive

"I will not have sex with anyone who wears an Apple Watch," read a headline published on Gawker , shortly after wearable's pricing was confirmed. "Nine reasons only a tool would buy the Apple Watch," was another, found on The Guardian .

Fantastic fitness tracker; Comfortable to wear; no irritation from strap; Oozing with potential

Long load times on third party apps; Steep learning curve; Expensive