Apple TV 4K
Apple's 4K HDR streamer combines peak picture with a high-end feel nothing else can match, but it costs too much for most people.
The Apple TV 4K delivers the best streaming video available to compatible 4K, HDR and Dolby Vision TVs; 4K HDR titles on iTunes cost less than competitors; It offers the most polished streaming experience today, the best remote on the market and excellent Siri voice options.
The Apple TV 4K is expensive; Cheaper streaming devices from Roku and others offer similar image quality and capabilities, and more 4K apps (including YouTube); Upconversion of non-4K/HDR video is confusing and doesn't improve image quality