It may be a luxury but get it terrific picture even on apps like bbc. But make sure you buy belkin uhd cable with it for best performance. I'm well happy with it

I bought this a few weeks ago and am so loving it.. The quality of the picture is amazing.. I use it with my iphone and its fantastic. Honestly the best buy of 2019. so very easy to install

The unit itself is great, but the remote stopped charging like within a couple of months. So I sent an email to customer service to see if I could get a replacement remote and still didn't receive a new remote. Not happy!

This thing is AMAZING!! It can literally learn and copy ANY remote control. We now only use 1 remote for our soundbar, TV, and Apple TV. If you turn the Apple TV off, the TV automatically turns off too. Same for turning it on. We absolutely love this thing! Oh and it comes with Siri controls too!

I originally bought it mainly to Airplay since all our home devices are Apple and we already had a Roku. However, after buying, I realized some other benefits: - it allows us to view our photo library on iCloud. Quite cool since you can view it as a family - I can play Apple Music in the background.

This is my 5th Apple TV. I purchased 2 of the 1st generation, but only one of the 2nd, 3rd and now this one. I really love it and its exactly what I expected.

I love the way Siri is integrated with this model. I always hated using the clumsy on screen keyboard requiring you to click, click, click incessantly and then backup to remove errors. Using the remote microphone button and speaking letter by letter passwords is a godsend. Love it!

This is by far the easiest way to watch videos on your TV from your apps on your I-phone/I-pad. Fast, Easy, Remote is small but very advanced and easy to use!

It's easy interface, spectacular picture, awesome sound and wide range of apps, games and entertainment are all good reasons to pick up this box.

The slickest TV streaming box around has got the 4K HDR upgrade it so badly needed – especially now that some initial teething troubles have mostly been solved. If your smart TV is a bit thick or you want access to a huge selection of affordable 4K HDR movie streams, then the Apple TV 4K is an...

Slick and powerful; Siri voice controls are great; Growing app store; Clever remote; Seamless setup; if you own an iPhone

Remote not great for gaming; Automatic upscaling not always a benefit; Some key apps missing; Need to be an iPhone user to get the most out of it