Great upgrade from the 3rd generation of apple tv's.

In the years since its release, Apple TV has often lagged behind competitors, seemingly forgotten by Apple in favor of phones, computers, and even watches. And the Apple TV's status as the "other" on Apple's list of sales feels evident when you notice how late to the 4K party it is.

That polish

Streaming 4K over wi-fi is a nightmare

A little flaky from a content perspective, but Apple's 4K streamer is its most attractive TV box to date

Since we got our Apple TV I have canceled the TV subscription. Easy to use and has everything we need. Can rent / buy movies via itunes. Watching Svt play, tv4, Netflix, HBO, Viaplay, Dplay, CMORE saw nothing more to be desired.

With the Apple TV 4K, Apple finally offers a fully featured 4K streaming media player to compete with the likes of Roku and Amazon Fire TV--and even ups the ante by adding Dolby Vision support.

Very intuitive; beautifully built and brilliant to use

Price but worth every penny

Can't handle 4k hdr pass through. Picture and sound cuts outs out intermittently. Multiple high quality HDMI cables used to test but issue remanined. Might be ok for standard hd but don't buy for 4k or hdr picture

Love it

It's easy interface, spectacular picture, awesome sound and wide range of apps, games and entertainment are all good reasons to pick up this box.

I love the way Siri is integrated with this model. I always hated using the clumsy on screen keyboard requiring you to click, click, click incessantly and then backup to remove errors. Using the remote microphone button and speaking letter by letter passwords is a godsend. Love it!