That line was prominently displayed to audiences at Apple's June developer conference and the iPad Air event, during a video about the company's values and commitment to design. "If everyone is busy making everything," the video asks, "how can anyone perfect anything?

Amazingly thin and light; Terrific battery life; Excellent performance; Class-leading app selection; Amazingly thin and light; Terrific battery life; Excellent performance; Class-leading app selection

iOS 7 still glitchy in places; Gets expensive fast; Safari icon remains an abomination; iOS 7 still glitchy in places; Gets expensive fast; Safari icon remains an abomination

Apple tends to slowly evolve their product lines, instead of making sweeping and drastic changes. I have noticed a trend where users skip a generation because it seems the processor is a bit faster, hardware a bit better, but seldom a WOW factor that compels you to drop everything and buy it.

Smaller Bezel; Does not get as Hot as prior models; Noticeable difference in hues; colors and tones being more defined; Lighter and More Portable; Stereo Speakers; Amazing Battery Life

Still Expensive; Video Quality is on par with 3rd generation iPad; Still no way to bulk delete emails; Camera received no major upgrade

I previously had a Microsoft surface which was pretty good, the iPad air is just better. I really haven't used it for anything too productive just things like music, netflix, and internet browsing but it does those great. It just has such a high quality feel.

Compact Design; Easy To Use; Fast; Long Battery Life

Limited Storage

Yes i recommend this product.Overall, the iPad Air is the closest one can get to perfection. Superb display, smooth performance and an unmatchable battery life

-Sturdy yet sleek; Light weight; Long-lasting battery life; Brilliant screen resolution

-No touch ID -Premium storage -Needs anti-reflective coating for outdoor use -Lacks microSD card slot

Update, 12th April 2016: Apple has discontinued the iPad Air 1, replacing it with the

We have no hesitation in saying that this the best 10-inch iPad Apple has ever made. It feels like a milestone: the first iPad was a game-changer, but it was bulky and slow. The iPad 2 refined the design but didn't radically alter our perception of what an iPad could be.

Excellent design; brilliant screen; battery life is superb; extremely powerful even versus the previous iPad 4; App Store is populated with high-quality games and tools; bundled productivity software; good camera; excellent value for money

There are still improvements that can be made to the camera; or to bring iPhone technology to the iPad; but nothing that hinders this incarnation competitively in any way

A selection of small but meaningful changes means the best tablet in the world just got even better

Stunningly slim and beautifully made; Screen is better than ever; Vastly more powerful

Very small hit to battery life

Apple's iPad Air is the most comfortable to use 10in tablet on the market. While the cameras remain average, the iPad Air also boasts some improvement in speed and battery life, and remains a market leader when it comes to the 9.7in Retina display.

Great design and display; free iWork apps; improved performance and battery life

Cameras are still poor; not many 64-bit optimised apps

Apple has done it again: the iPad Air is a tablet better than the last iPad. Simply put the iPad Air is the best iPad the company has ever made. It's light, it's thin, it's fast, it's amazing.

Thinner; lighter; faster; iLife and iWork apps are great; truly desirable tablet

Same camera as iPad 4; no 802.11 ac; can't realise 64-bit speed yet

An item that is a bit like a friend you see every so often that is usually reliable... The screen is very clear and bright...handy on Christmas and winter nights! I enjoy how the information remains, on say an internet communication and you can switch to Safari, go back and the email you are working...