There was much noise made over the past couple of months over ASUS' latest smartphone device, the ASUS Zenfone 2. It is the Taiwanese tech company's latest foray into the smartphone business, and boasts a variety of features that are great to have.

Performance; Features; Camera

Battery

When it comes to smartphones, what drives your choices? If looks and materials are important to you, the bulky, plastic-shielded Asus Zenfone 2 won't make your shortlist. But if all the stuff under the hood counts for more points, then the gigantic, hulking shape of the device won't matter to you as...

Snappy and rare high-end Intel processors and plenty of RAM; Handy gestures can launch specific apps from standby; Fully customizable skin; Ultra-cheap, considering what you get; Comes with 5GB of free cloud storage forever, and 100GB of Google Drive storage free for two years

Large bezels, poor choice of materials, and too large of a body; So much plastic! Heavy, hard to work with one hand; Capacitive buttons are not illuminated; Comes with a ton of redundant apps that are a chore to get rid of

Asus launched its Zenfone 2 (ZE551ML) series with 4GB of RAM in India in April starting at Rs. 19999. The Zenfone 2 is the successor of last year's Zenfone 5 and Zenfone 6 smartphones, which were a huge success for the company.

4GB of RAM and powerful 64-bit SoC offers good performance; Good gaming performance; 32GB of internal storage with expansion slot; Dual Active SIM support

Average camera; Battery life could be better; No data support in SIM 2

The Asus Zenfone 2 fills an interesting niche as an Android phone full of deep customizations, yet one that sells for half the price of similarly sized phablets. Typically, Android tinkerers who want to invest a lot of time into customizing their phone also have to pay full price for a flagship.

"The next billion people." Google used that term several times during its recent developer conference, and maintains that Android's future is the future of computing, connecting the poor and disenfranchised….

Excellent price to performance ratio; Good screen quality; Dual-SIM useful for travellers; Lots of camera settings; including a good manual mode; Fast and stable; Good battery life; Exhaustive North American LTE network support

An absurd amount of bloatware pre-installed; Camera quality is inconsistent and often poor; Large and heavy frame

Asus launched as many as three variants of the Zenfone2 across storage capacities and price points. The inaugural Zenfone series in India which was launched last year, was a success and Asus managed to sell more phones in the Zenfone series than in its previous avataars.

Can a $300 smartphone stand up with the best Android devices out there from heavyweights like Samsung, LG, and HTC? That's what Asus is trying to answer with the ZenFone 2. It's not alone either - a whole host of smaller smartphone manufacturers are trying the same thing this year.

Appealing low price; Fast; lag-free performance; Asus' software allows deep customization

Disgusting amount of bloatware; Camera falls apart outside of ideal conditions; Generic design with bad button layout

It has decent benchmark scores, it ticks most performance boxes, and well, the Asus ZenFone 2 (the 32 GB, 4 GB RAM version, 2.3 GHz processor version) does all this at a price that is only slightly above that of the 16 GB fixed memory avatars of the likes of the Xiaomi Mi 4 and the OnePlus One – Rs...

Asus has launched its three aces in mid-range smartphone segment in Zen festival 2015 – Asus ZenFone 2 Deluxe, ZenFone Selfie, and the ZenFone 2 Laser. We got the chance to review Asus ZenFone 2 Deluxe.

Good battery back up; fast processor; beautiful designed

Front camera produces noise when zoom-in

Asus really did gathered a lot of attention when they've announced the very first smartphone with 4GB of RAM, the Asus Zenfone 2. That declaration really did excite a lot people, which made the device easily one of the most highly anticipated smartphone even months before its release.