4K HDR visual quality is about as good as it gets, and not surprisingly Apple TV 4K is being sold as a viewing experience like no other. Match it with a 4K TV and the results are mind-blowing.

Introducing 4K

For the first time, Apple TV is featuring 4K, making this a momentous leap ahead. 4K has four times the pixels of standard HD...in resolution terms this means 4K delivers 3,840 x 2,160, as opposed to 1920 x 1080 on standard HD.

Introducing HDR

High Dynamic Range (HDR) is another key feature of Apple TV 4K, and to many it is deemed even more important than 4K resolution! HDR delivers more realistic, brighter and a wider range of colours, as well as finer detail in those colours. The upshot of all this is an intensely lifelike viewing experience, a dazzling colour palette that makes a huge difference.

4K Friendly Material

Not much point in having 4K HDR TV if you don't have 4K HDR titles. Fortunately, Apple TV states they've worked with studios and content providers, such as Netflix and iTunes, to bring a large catalogue of 4K HDR titles, including blockbuster movies and TV shows, to the viewer.

Great For Gaming

The A10X Fusion chip promises gamers the opportunity to play, in Apple's words, "visually rich, interactive games". Good news in an era when gaming is one of the reasons more and more people are looking to upgrade to new-age TV technology.