The product is used to make u smell amazing and it is the best cologne I've ever had.

Clean & Fresh; Draws Compliments; Great Smell; Great Value; Long-Lasting; Not Overpowering; Sensual; Sexy

If it projected longer than 6 minutes it would blow Bleu De Chanel, Armani ADG Profumo, and Sauvage out of the water as the typical men's signature scent. The smell is excellent but the performance is so dreadful it's hard to justify buying anything below the 200 ML bottle for around $50 or less.