Powerful. Even on medium flow, plenty of air to dry even thick hair. Good discernible levels of heat from the three heat settings. Never use the top heat setting, but the heat is there if you want it. The cool button is definitely cool, not just air with the heat absent,, so great for setting. The machine is surprisingly quiet, even on the high flow setting. I find the controls on the side of the handle a bit awkward. I much prefer the more conventional controls on the front of the handle, where your fingers naturally fall when gripping. Overall, it feels and works like a quality machine. Not inexpensive, but not over the top in price either. I can happily recommend this to anyone.

A replacement for a similar product which had served us well. Powerful but not over-heavy. A good choice.

Works okay, not as well as my other mid-priced hairdryer from another brand that lasted me ten years. This model takes about twice as long to dry my fine hair and leaves it somewhat messy, not smooth as promised. Speed options are either too weak or too powerful for me, heat is just okay. I find it kind of heavy and unwieldy to use and the placement of the switches is awkward. Probably won't purchase this brand again.

Nice and light, easy to use and dries quickly. Does a good job. My previous VS Sassoon was over 14 years old and still going but this one is so much lighter and easier to use. I haven't noticed any difference with frizz so not sure the "superior ionic conditioning" is any better than the old model. Overall a good product for the money.

My daughter bought me this dryer as an upgrade to my years old VS dryer (which is still working fine) I was hesitant at first but I love this dryer! Light, well balanced, powerful. It leaves my hair feeling smooth and dries my hair faster than my old model. Very happy!