If you're in the market for an excellent running watch with a heart rate monitor that also counts steps and has some smartwatch capabilities, the Polar A360 and the Garmin Vivoactive HR are much better options.
High-quality build; Built-in optical heart rate monitor; Runs modified version of Android Wear; Waterproof; Works with both Android and iOS devices
Bulky; Short battery life; Occasionally high heart rate readings in testing; Can't set a custom activity goal