Offering 16-megapixel stills and full-HD video in one compelling package,  the new Olympus E-M10 is the retro-styled camera for photo enthusiasts who couldn't justify spending a pro-like grand on the previous OM-D E-M5 or E-M1 models.

Classic design provides a premium feel; fairly priced compared to existing E-M1 and E-M5 models in the OM-D series; pop up flash and Wi-Fi connectivity included; tilting LCD screen with high resolution; 1.4 million dot eye level finder

Smaller sensor size than other big name rivals; nose butts up against LCD screen when using eye level viewfinder

The Olympus OM-D E-M10 very much seems more like a third creation OM-D style than a step-down from its two bros. It gets many functions we liked from both of them and provides them in a bit more compact, less heavy program.

The E-M10 is a solid Micro Four Thirds camera that sits at the bottom of Olympus' higher end OM-D line; the line includes more advanced features, like an electronic viewfinder and tilting display, than the more compact PEN cameras. It's both designed and priced more for enthusiasts than the always-auto crowd, but with both a basic touchscreen interface and a physical-control-driven advanced interface, it's great if you want a camera you can grow into.

Though it doesn't deliver the best photo quality, the sum of the Olympus OM-D E-M10's design, performance and features add up to a nice upgrade from a point-and-shoot.

The Olympus OM-D E-M10's design and interface works well for both beginning and advanced photographers; it has a well-rounded feature set; and it's fast enough for general-purpose kids-and-pets photography.

It produces good-but-not-great photos and videos.

Olympus boils down the enthusiast-oriented E-M5 and professional E-M1 cameras into the lightweight and affordable Olympus E-M10 that truly is the "OM-D for all". With the E-M1's powerful image processor, a similar AA-filterless sensor and the E-M5's compact design, the E-M10 manages to bring...

Great image quality especially from RAW files; Excellent dynamic range for a Four Thirds sensor; Very good high ISO performance; Realistic colors and excellent hue accuracy; Built-in Wi-Fi with remote control and sharing features; Improved HD video; Lightweight and very portable; Built-in pop-up...

Contrast-Detect AF struggles with small and low-contrast subjects; Mediocre battery life; No external microphone or headphone jack; Mediocre burst speed with continuous AF; No weather sealing; Heavy-handed high ISO noise reduction, Auto white balance too warm indoors, Underwhelming in-camera HDR...

If, like us, you've hankered after the more 'classic' models in Olympus' contemporary OM-D range but baulked at the ￡1,000+ price tags, then the ￡699, 16 megapixel OM-D E-M10 and zoom lens combo is the answer to your prayers.

Decent price; Wi-Fi and tilting toucscreen; Stunning images

Viewfinder could be comfier; Smaller sensor than rivals

Captures great pictures, Good size vs; performance ratio, especially when you include lenses, Comprehensive still photography feature set, Very effect

Not a video camera; Electronic viewfinder is not an optical viewfinder; Image stabilization makes slight ocean noise while active

The Olympus OM-D E-M10 offers a lot of compelling features, especially considering the $699 (body only) price. It has a bright and clear tilting touch screen, effective image stabilization, and plenty of shooting modes and controls.

Small compact design handles well; Detailed images with true-to-life color; Built-in Wi-Fi and powerful apps work well with smartphones; Impressive 8-shot-per-second burst shooting

Sluggish autofocus; especially in low light; Aggressive noise reduction; No external microphone input; Some setting adjustments require multiple steps

As a long time Canon shooter, I have debated getting into mirrorless to make carrying a camera less of a chore, and to take better photos than my iPhone. Thus ensued months of investigation, reading every review I could get my hands on and struggling with my decision.

The E-M10 offers almost everything the E-M5 did, plus a bit more, at a much lower starting price. It was the most complete mirrorless camera so far.

I bought the EPL-3 last summer to have with me all the time, since my DSLRs are so big but had trouble seeing the screen in sunlight. Upgraded to this instead of buying a add-on EVF. Great camera

Electronic viewfinder Fast and accurate focusing Great picture quality Small with big features Wi-Fi control from my phone/tablet

Menu a little complicated ISO 200 lowest