So yes, there are other more chic watches that will do some of the same things. For a few quid either side of £200 though, depending where you shop, the understated Vivoactive HR is packed to the gills with long-lasting easy-to-use and rewarding fitness cleverness.
Five day battery life; Tracks a variety of activities; Leave your phone at home: it's got GPS
ASBO bracelet chic; Few downloadable apps