We think the Virb Ultra 30 is a decent little action camera. It's incredibly easy to use, with a simple and intuitive touchscreen interface, plus it delivers excellent video and photo quality up to 4K resolution.
4K video; Shoot stills during video capture; Easy to use interface; Voice control; Range of mounts and waterproof case included
Expensive compared to closest rival without adding a true USP or undercutting on price point; No wind noise blocker; Waterproof case design not perfect