By taking the foolproof functions of the Instax Mini 11 and adding a healthy dose of retro styling, the Mini 40 is sure to appeal to both newcomers and existing fans of instant film. Auto exposure and variable shutter speed help cut down on user error, meaning more shots come out how you intended, and the selfie mode adds flexibility – even if the results aren't a major improvement over the standard shooting mode. The new looks bring added cost, though, so it's not quite as easy to recommend as the Mini 11.

Point-and-shoot simplicity; Eye-catching retro styling; Instax Mini film packs are affordable; ;

Auto-exposure can struggle; Inaccurate viewfinder; Pricier than Instax Mini 11

Great camera! I used the selfie mode for the first pic and it turned out amazing! Such a good price, especially including the film they aren’t cheap normally.

Fujifilm Instax Mini 40: Fujifilm’s latest Instax Mini camera dials up the cool factor

Easy to use, Attractive retro design, Cheap film

Always-on flash, Viewfinder inaccurate for close-ups, Exposures a touch inconsistent

If you take images while out and about and like to get instant photographs from what you shoot then something like this offering from Fujifilm could well be the answer. I recently reviewed an offering from Polaroid that turns out to be not so instant so this more compact offering from Fujifilm has...

The new Instax on the block doesn’t reinvent the wheel, but ramps up the cool factor. The stylish Instax Mini 40 is simplicity itself to use, and provides all the knockabout charm that its target users want.

Anyone can use it, Stylish, textured design

Selfie mode hard to access, Wasteful film packs

Very cute, easy to use and takes good pictures. My sister loved her birthday gift :) great price

The stylishly retro Fujifilm Instax Mini 40 is easy to use, takes vibrant photos, and costs less than $100. What more could you want from an instant camera? There's a lot to like about the Fujifilm Instax Mini 40.

Excellent image quality, Easy to use, Good automatic exposures, Cool retro look, Shoots Instax mini film

Film can be pricey, More expensive than other Instax Mini cameras, No creative modes

The Instax Mini 40 may look great and produce reasonably good photos, but it's outpriced by the Mini 11 - which is essentially the same camera without the retro aesthetics.

Easy to use; Classy retro design; Produces good photos overall;

Auto-exposure is inconsistent; Outpriced by the Mini 11; Film is expensive;

An Instax camera is one of those things that make for a great gift or fun tech accessory. You don’t buy one of these instant cameras to pursue a professional photography career. It’s more something you bring along on a road trip or sunset visits to beach promenades.