A huge camera capable of huge, incredible images that will amaze any serious photographer

Outstanding, outstanding image quality; Nicely made; Good battery life;

Um, the price?;

While reviewing the GFX100, I kept trying to work out who it was actually made for. Super-dedicated landscape photographers, sure – but in today’s web-first world there aren’t many of them around, and even fewer with ten grand to burn. For the vast majority of us, the sheer level of detail here isn’t something we need, especially when the trade-off is a very heavy camera and a very light bank balance. There’s no denying that this is an exceptional camera that takes fantastic images while being refreshingly easy to use, but 99.9 percent of people would be better off with something like Fujifilm’s own X-T3 (around £1350), a fantastic camera at a fraction of the price, or Sony’s 61MP A7R IV (£3500), which promises huge levels of detail in a significantly smaller, lighter and cheaper body.

Produces brilliantly detail-rich shots; Surprisingly user-friendly; Great build quality and battery life;

Hefty in the hand; Lethal on the wallet; 102MP feels like overkill;

Even with a handful of small foibles, there's little doubt the GFX 100 is a landmark medium format camera. A hugely impressive level of image quality, underpinned by years of X-series technology, together with the best EVF around, speedy focus, great 4K video and effective image stabilization, make for a dazzling result.

Remarkable detail in images; Big, clear and detailed EVF; Sensor-based I.S. is a huge plus; Very low image noise; AF faster than previous GFX models;

EVF can get in the way of the LCD; Vertical grip design not ideal; Cont. AF can get lost during bursts; Limited lens selection right now; Menu and Q menu don't rotate

The GFX 100 is a highly specialized tool, and yet one that Fujifilm has worked on to make as flexible and capable as possible. It offers very high resolution, supported by good glass and image stabilization to let you exploit that resolution far beyond the studio. It's not an all-rounder like some of the high-res full-frame mirrorless cameras can be, but it does things you wouldn't expect of a 100MP medium format camera.

People who need 100MP and top-notch image quality in and out of the studio.;

Anyone needing speed or convenience rather than pushing for the boundaries of attainable image quality;

Huge 100MP images with heaps of detail (to 16-bit if you need it); Easy to use whatever your style; 5-axis sensor stabilisation and design to avoid shake/shock/shutter slap; Uncropped 4K video at 30/25/24fps; Superb clip-on electronic viewfinder; Vari-angle rear LCD is versatile; Top plate LCD very useful for settings glance;

Body is large - far bigger than G50S; Controls are inexplicably tiny on the rear!; Alloy looks plasticky and scuffs; Could also offer crop 4K video modes for magnification; Rear LCD could be larger still and EVF gets in its way; Some man find digital mode dials plain odd; Unavoidably expensive (yet it's still a bargain);

The Fujifilm GFX100 ($9,999.95, body only) is unlike any medium format camera that's come before. It's the first we've seen with on-sensor phase detection focus, a feature that puts it on par with full-frame systems for capturing moving subjects, along with in-body stabilization to curb blur. Its imaging and video capabilities both qualify as incredible—you get 100MP images and 4K using the entire frame width. If you're in the market for a medium format camera, the GFX100 should be at the top of your list, and earns our Editors' Choice. The Medium Format Landscape Medium format has always had a rather nebulous definition, dating back to the film days. The 35mm format was pretty stringent—a 24-by-36mm frame for the most part, panoramic models notwithstanding. But medium format can refer to anything larger than 35mm and smaller than a 4-by-5-inch large format negative; most use 120 format roll film. In the digital world, medium format has settled into two main sensor sizes. Ther...

The Fujifilm GFX100 is, bar none, the best medium format camera on the market today, thanks to an advanced autofocus system and in-body stabilization.

100MP resolution; Sensor nearly twice as large as full-frame; In-body stabilization; Phase detection autofocus; Removable viewfinder; High-quality 4K video; Rugged, all-weather build

Huge file sizes; Vertical shooting grip and controls could feel better; 1/125-second flash sync; Big, bulky lenses; Power-hungry; EVF blocks tilt screen

I have never used a camera quite like the Fujifilm GFX 100. This $10,000, 102-megapixel, medium-format mirrorless camera is out of my league (and budget). Its massive RAW files crashed my poor iMac. I ran into Adobe Photoshop’s 2-gigabyte PSD file size limit for my first time. My back ached after carrying it, and a complement of lenses, through an airport. This isn’t a camera I can recommend to anyone save the few high-end photographers who already know they want it. For most, spending thousands more for a tiny improvement over the best full-frame cameras doesn’t make sense. And yet, I found myself trying to brainstorm a scheme to raise a quick 10 grand. I love this thing. It takes the best pictures of any camera I’ve used while offering a friendly user experience uncommon to medium format. It’s a dream camera. But like any good dream, you have to eventually wake up. The GFX 100 brings a new design that embraces its role as a professional tool. It integrates a vertical grip and second ...

Excellent 102MP images; 5-axis image stabilization; Much-improved autofocus; Dual-grip, dual-battery design; Three displays;

Very expensive; Slow low light autofocus; Large sensor offers marginal benefits;

Produces brilliantly detail-rich shots; Surprisingly user-friendly; Great build quality and battery life;

Hefty in the hand; Lethal on the wallet; 102MP feels like overkill;