Fitbit’s first smartwatch is good, but at this price it's not exactly going to have Apple Watches and high-end Garmins quaking in their running pumps.

Fitbit's app remains excellent; Good wrist cardio tracking; Good battery life for a smartwatch

Lacks smartwatch features; It still feels like a step-counter with knobs on rather than a truly useful running/gym companion; It really is not a sexy thing

Fitbit adds some much-needed features to its flagship smartwatch, but is it enough to rival the Apple Watch Series 3?

Fitbit’s best all-round fitness tracker, just don’t call it a smartwatch yet

Bold design; Excellent sleep tracking; GPS and heart-rate tracking work well; Strong battery life

Virtually no third party apps yet; Fitbit Coach not available till later in 2017; Fitbit Pay not ready in the UK yet; Expensive for what it can currently do

The Ionic is Fitbit's best all-round tracker so far. The trouble is, it’s a £300 fitness tracker with some smartwatch scaffolding around it. That is way too expensive for what it currently offers. Many of its best features (the sleep tracking, SmartTrack, heart-rate sensor, long battery life, Fitbit app) can be found in the £130 Alta HR. Frankly, it only just scrapes four stars. On the other hand, if you want a Fitbit that adds GPS tracking and swim-proofing to all of the usual goodies, it’s the only model that can do it all. The Fitbit Coach feature is very promising too, if not available till late October 2017. Still, the Ionic is far from the only option at this price. Apple iPhone owners are better off paying £30 more for the Watch Series 3 (GPS), unless daily recharges are a deal-breaker. And Android-loving runners, cyclists and swimmers should check out the cheaper but more sport-focused Garmin Vivoactive 3. This isn’t to say that the Ionic isn’t a good buy for more casual exercisers. It has huge potential with more apps, Fitbit Pay and Fitbit Coach on the horizon. But you should just be aware that it’s what commentators would call a ‘raw talent’ rather than a title contender.

Bold design; Excellent sleep tracking; GPS and heart-rate tracking work well; Strong battery life;

Virtually no third party apps yet; Fitbit Coach not available till later in 2017; Fitbit Pay not ready in the UK yet; Expensive for what it can currently do;

Ever since Fitbit bought Pebble last year, the question wasn't if the company was going to release a smartwatch, but when. The answer is finally here, in the form of the $299.95 Fitbit Ionic. It's a smartwatch-fitness tracker hybrid with an open SDK, superb battery life, and NFC payments, making it more of a competitor to the Apple Watch than Fitbit's other, more fitness-centric devices. You won't find standalone cellular connectivity like you get in the new Apple Watch, and a lot is riding on how well Fitbit builds out its app ecosystem over time. But if you're looking for a smartwatch that puts fitness first, the Ionic deserves a spot on your short list. A Familiar Face At a glance, the Ionic looks like a cross between the Apple Watch Series 3 and the Fitbit Blaze, thanks to a rectangular touch LCD that stands out from many of the circular smartwatches on the market. The screen measures 1.2 by 0.85 inches (HW), about 1.5 inches diagonally, and features a resolution of 348 by 25...

The Fitbit Ionic is an ambitious and promising smartwatch with a focus on fitness and accurate tracking, but its success will depend on the growth of its app ecosystem.

Vibrant screen; Changeable straps; Safe for swimming; Excellent battery life; Smart notifications; Built-in GPS and NFC; Pandora integration; Open SDK for app developers

Expensive; Thick bottom bezel; Case easily scratches

This product was featured in our Holiday Gift Guide! Check it out to find gift inspiration for everyone in your life. A mainstay in the fitness tracking industry for years, Fitbit’s ascension to the cream of the wearable crop was originally met with subpar competition. Today, companies like Garmin, Suunto, TomTom, and Samsung properly push Fitbit forward, preventing the company from resting on its existing innovations. However, an unsurprising master class in wearables taught by none other than Apple — in the form of the Apple Watch — has Fitbit scrambling to maintain its position as king of the fitness hill. Its answer? The Fitbit Ionic. Our Fitbit Ionic review reveals a wearable that blends the impressive fitness tracking ecosystem of its two-year-old Blaze with a host of modern smartwatch capabilities such as a dedicated app store and NFC tap-to-pay transactions, along with Bluetooth and WiFi compatibility. We put Fitbit’s Ionic through its paces to see if its updated software, cust...

Incredible battery life; Automatic workout tracking is a nice addition; Waterproof up to 50 meters; Great interchangeable bands; Stores up to 300 songs;

App offerings leave a bit to be desired; Lacks the ability to respond to text messages/emails; Not as full-featured as other smartwatches on the market;

Bold design; Excellent sleep tracking; GPS and heart-rate tracking work well; Strong battery life;

Virtually no third party apps yet; Fitbit Coach not available till later in 2017; Fitbit Pay not ready in the UK yet; Expensive for what it can currently do;

Fitbit is off to a great smartwatch start with their Ionic... even though it's more fitness than smartwatch!

While some of us have been mounting high tech wearables on our wrist since 2004, others are just discovering them. The Fitbit Ionic brings everything I have wanted in a GPS sports watch with essential smart watch functionality in a sleek, attractive form factor.

Gorgeous high quality design; Bright and clear display; Lightweight and comfortable for 24 hour wear; Long battery life; Detailed sleep and heart rate data; Reasonably priced band options; Music playback; workout coaching; and accurate GPS tracking; Fitbit ecosystem well supported

Limited music services; Can't respond to texts or answer calls

While some of us have been mounting high tech wearables on our wrist since 2004, others are just discovering them. The Fitbit Ionic brings everything I have wanted in a GPS sports watch with essential smart watch functionality in a sleek, attractive form factor.

Gorgeous high quality design; Bright and clear display; Lightweight and comfortable for 24 hour wear; Long battery life; Detailed sleep and heart rate data; Reasonably priced band options; Music playback; workout coaching; and accurate GPS tracking; Fitbit ecosystem well supported

Limited music services; Can't respond to texts or answer calls