...said the colleague. It meant Chanel Egoiste. Because of his strong vanilla impression, at the time, no scent for me. You couldn't escape the vanilla, whether in the shop or in the taxi, in the shape of scented trees, everywhere was this scent. It was, at that time, just too much of a good thing.

Alas, égo?ste was a market failure, as its plummy and gilded form did not fit at all with the streamlined, "shower clean" trends of the 1990s. As a result, in order to recover at least something from the égo?ste franchise, Chanel presented égo?ste Platinum in 1993.

I have found what I think is hands down, the sexiest, most alluring, hypnotizing men's fragrance I have ever known. It is made by Chanel and called Platinum Egoiste. It comes in an unassuming, blockish clear bottle with a square silver top.