As a stills camera, the EOS M50 is a solid choice for photographers who want something more advanced than an entry-level camera, without going overboard. Its image quality, improved AF system and wireless connectivity are all impressive, and the new C-Raw format is a nice bonus. If 4K video is what you're after, the M50 is not the camera for you due to its high crop factor, rolling shutter and mediocre AF performance.
People on the go who want something compact, with good connectivity and an accessible interface.;
Anyone interested in 4K video capture. Those without easy access to a power outlet and don't want to carry a pocket full of batteries.;