The Canon EOS Rebel T8i is well-built with comfortable ergonomics and provides solid image quality for users that prefer an optical viewfinder. Unfortunately, its video capabilities aren't that impressive, and the viewfinder autofocus system is a little basic compared to what you get on mirrorless...
Amateur photographers looking for a solid camera to learn and grow with, users looking for a fairly compact camera with an optical viewfinder.
Photographers that want the best autofocus and exposure performance through the viewfinder, users that are looking for good 4K video and those looking for even more compact options.