Burton is a very popular retailer located in the United Kingdom. The company currently has more than 400 stores in the United Kingdom and in Ireland. The company has actually been around for more than a hundred and ten years.
Montague Burton founded the company in 1903 in Chesterfield. He was only 18 years old when he started the company and actually had to borrow money from a relative to open the company. The original name of the company was Cross Tailoring Company in Chesterfield. The goal was to create high quality suits, but to be able to offer them at a reasonable price. Montague had always thought that having good clothes would help to boost the self-respect someone had. That was one of the goals he followed throughout his career, always wanting to make sure that he was offering the best quality for good prices.
During WWI, Burton stopped making traditional suits and instead focused on making uniforms for the military. During that time, his clothing accounted for nearly 25% of the military's uniforms. After the war, they went back to making suits, and they proved to be highly successful. By 1929, they already had four factories, shops, and mills. This was also the year they went public. In 1931, Montague received his knighthood for efforts toward improving industrial relations as well as international peace.
Burton had always wanted to provide quality clothing, but he also wanted to be a good boss, and strove to improve the lives of those who worked for him. He also wanted to improve worldwide education. When WWII got underway, the company once again turned toward manufacturing uniforms for the military. After the war, he created a full suit called the Full Monty, which became very popular. At around the same time, the company bought Peter Robinson, which was a women's fashion chain. This helped to expand their business even further.
Montague Burton passed away in 1952, at the height of the company's success. While it was a loss, the company continued. At that point, they were the "largest multiple tailor in the world". They continued to grow, and in 1966, they were the official clothing supplier to the England national football team at the FIFA World Cup, as well as at the UEFA Euro in 1996 and the 2002 FIFA World Cup Championships.
The company changed their name to the Arcadia Group in 1998, but they continue to use the Burton brand name. In 2002, Philip Green acquired the Arcadia Group. He was the first full and sole owner of the company since 1952, when Montague Burton passed away.
Style was and is an important part of Burton. They have always produced high quality clothing that bridges the gap between formal and casual very well. The look of their clothing is only a part of what makes them popular though. They also are high quality pieces.
One of the other things that helped to make the brand as popular and relevant as it is today is the tie with celebrities when it comes to marketing. The target market for the brand is young men between about 18 and 30 years old, and the advertising tends to reflect this. Some of the celebrities who have endorsed the products in past include Amir Khan, Steve Jones, and Trevor and Lemar Nelson.
Over the years, Burton has also been heavily involved with charities. For example, they worked with the Bobby Moore Fund, which is a part of Cancer Research UK. The goal of the foundation is to fund research into bowel cancer.
Most people in the UK know and love the Burton brand. The clothing continues to be highly popular for young men, and they have a wide range of clothing options available. They also have a number of stores around the country, meaning that most of the residents are never too far from a branch store. Naturally, the company also offers their products online today. They still have the great look and quality that Montague Burton always wanted, and they remain an affordable option for most.