Burberry's new fragrance for women was created by Givaudan's perfumers Nathalie Cetto and Antoine Maisondieu who tried to incorporate the smell of English lavender from Kent into a contemporary fashion fragrance.

If your idea of elegance is casual and understated, Brit Rhythm will be a good fit. At its core is a complex lavender accord, a brave choice for a feminine perfume. A common presence in masculine colognes and skin care products, lavender has acquired a staid and dull reputation.

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This perfume is so beautiful, it's fresh and feminine but at the same time a little edgy. I absolutely love it...xx