The Amazon All-New Fire TV is a versatile streaming box with excellent Alexa integration and a reasonable price tag, but the design is a head-scratcher.

Tons of content; Leverages Amazon Prime subscription; Excellent Alexa integration

Baffling appearance; Lackluster search; Focus on Amazon content can be overwhelming

The most stunning fact about the Amazon Fire TV is probably how much better it is compared to the built-in platforms in most Smart TVs that can cost you several thousand dollars. But the same is true for others media streamers such as Apple TV and the Roku devices.

A great streaming choice for Amazon Prime members, particularly those who travel.

Easy installation in any HDMI port; Straightforward; simple menus; ASAP technology loads full resolution videos instantly; Plenty of free content for Amazon Prime members

Missing some major apps including Vudu and M-Go; Global search favors Amazon results; Remote app is inconsistent and voice search may not work

Three years ago, Janet and I posted a dual review of two of Roku’s latest video streaming devices at that time, and we’ve been using those devices ever since. Over the years, I’ve used similar devices like the Apple TV (original model), Boxee Box, Popcorn Hour and WDTV.

Does the world need another streaming box? Amazon Fire TV argues “yes” and says speed, voice search that actually works, and proper gaming set it apart from the Apple TV, Roku 3, and Google Chromecast.

"AMAZON PRIME SUBSCRIBERS ARE THE PERFECT CUSTOMERS" Your level of interest for the Amazon Fire will vary greatly depending where you are coming from. I hope that the information above has helped you get a sense of how it is to use the Amazon Fire TV in the real world.

It's hard to believe such great sound and video can come from a device not much larger than a standard-sized USB flash drive. But the Amazon Fire TV Stick delivers both and via wireless connection, too.

Adds UHD HDR playback, but Amazon’s streamer only has a clear advantage over 4K smart TVs when used with an Echo device

Cheap; 4K HDR support; Alexa voice control works well;

Can’t be powered by some TVs; No access to Now TV;

Amazon did the right thing in releasing a super-portable streaming stick. The Fire TV Stick is small enough to take on holiday with you or to lend to a mate, and looks very respectable when stacked up against Google's Chromecast or Roku's Streaming Stick. While it doesn't offer quite as many apps, it's got all the basic, popular streaming services stacked up, with the bonus of a selection of high quality casual games to dip into. The problem really comes with the Fire TV Stick's core audience - people who already pay for Amazon Prime and want to get the most from it. Given that you're paying £79 or $99 a year for the service, saving a little on a cut-down streaming device doesn't add up. The standard Fire TV box comes with a revolutionary voice control remote, beautifully smooth video and pretty fast gaming - the Fire TV Stick really only has its price and size going for it. The Fire TV Stick is a solid performer at a very cheap price, then, but if you're a streaming veteran there's probably not enough reason to up sticks and switch to this. READ MORE: The Best Connected Home Gadgets in the World right now

Cheap, well made and easy to use; Good audio and video quality; Fun one-button casual gaming; Great deal for Prime members;

Slower than its big brother; No voice search; Fewer apps than rivals;