Memory...that word has shifted in its meaning over the past few decades and can now mean far more than just one thing. Human memory is, naturally, the
first definition, but what about computer memory, flash memory, USB drives, and so on?
As quickly as our understanding of the word memory changes, new meanings might take shape. This is why the firm known as Transcend rates so highly in the
world of memory products. Currently rated third behind SanDisk and Kingston, the Taiwan-based firm has an impressive array of top quality products. Unlike
the competition, Transcend is also deeply committed to meeting changing needs and is consistently developing new items in order to fulfill gaps in the
market. This is not unlike the very first products the firm created in the late 1980s.
Its Early Days
It was in 1988 that the company founder Peter Shu created the firm's first marketable products. Interestingly enough, they were not related to memory but
were instead a laser printer driver and a software protection system. However, within a year the company began to develop memory for laser printers.
In order to be sure that it was offering the very best of the best, the company has used Total Quality Control from its very first days. In fact,
"Transcend...was the first memory module manufacturer in Taiwan and the second in the world to receive ISO 9001, ISO 14001, QC080000 and ISO/TS 16949
approval." (TranscendUSA.com, 2014)
These quality ratings ensure that it is only after the most rigorous testing that any of the company's 2000-plus items hit the markets. Their current list
of items includes:
* Apple Solutions
* Card Readers
* Digital Music Players
* External Hard Drives
* Flash Memory Cards
* Industrial-Grade Products
* Memory Modules
* PF Frames
* Solid State Drives
* Unique Peripherals For Modern Lifestyles
* USB Flash Drives
Within any grouping are many options and products. As indicated, the company has more than two thousand items available at any time. Some of their latest
innovations include memory suitable for professional cinematography and expansion cards capable of expanding storage capacity of Mac computers, among many
Singular in the Field
Of course, what makes Transcend so singular is that they do not limit their activities to identifying and creating solutions for system-specific needs and
helping to organize digital material. While remaining one of the top three brands in digital storage actively designing, developing and producing their own
goods, they also take on the responsibility of marketing and selling their wares too.
In this way, their leadership believes they can remain a customer-focused company capable of responding rapidly to any changing needs or trends in the
This contributes to their constant industry recognition and awards. In 2013 and 2014, the firm received the Taiwan Excellence Award (the tenth year in a
row), the Silver Medal for its exceptional innovation at the 2013 National Invention and Creation Award (NICA), and recognized as one of Taiwan's Top 50
companies based on US patent quality. (TranscendUSA.com, 2014)
Clearly, they are not ready to sit on their laurels and just meet the basic market demands. However, this is exactly their company vision - to look ahead
and be ready to supply the market with its digital needs.
Based in Taipei, Taiwan, the firm maintains a presence in fourteen different locations around the globe, including the UK, the Netherlands, Germany, China,
Korea, the U.S., and Japan. They ensure "optimum product supply" by manufacturing exclusively in Taiwan and Shanghai.
Transcend also refers to itself as future focused, and because of that it has several green initiatives. These include:
* Reducing any possible environmental impact of manufacturing their products (excessive material consumption, pollution, waste, and so on)
* Creating only eco-friendly products that meet company as well as industry standards
* Refusal to knowingly cooperate with suppliers involved in the production or handling of conflict materials
* Controlling environmental impact across product life cycles (from raw material to end of life). This is achieved through the use of proprietary
technologies that Transcend has designed for these specific purposes. They include low profile PCB, energy saving DDR3 memory, hazardous substance free,
and reduced packaging.
Forward thinking, customer focused, and remarkably progressive...it is little wonder that Transcend ranks so highly in its industry.
TranscendUSA.com. About Us. TranscendUSA.com. 2014. http://www.transcendusa.com/About/company
TranscendUSA.com. Transcend Wins National Award and Earns Top 50 Spot. TranscendUSA.com. 2014. http://www.transcendusa.com/About/press/10298