Who better to design headphones, earphones, speakers, and audio components than a professional record producer? Who else could know just how to capture the
emotion of playback in the studio through consumer headphones and speakers? This was the logic behind the creation of Beats by Dr. Dre in 2006.
Today, it is one of the strongest firms in the high end audio component market and is recognized as an innovator in personal sound. Though focused
primarily on speakers and headphones, the firm creates an appealing line of audio products and a special software package that is used in electronics and
The Bass and Dr. Dre
As a rapper and hip-hop producer, Andre Young (Dr. Dre) was a natural as the founder of an audio component firm. He partnered up with the chairman of
Geffen Records (Jimmy Iovine) to create the company in 2008, and though it was partially held by electronics giant HTC for a period of time, it was sold to
the Carlyle Group (now a minority shareholder) in 2013. This leaves Dr. Dre and Iovine remaining in charge of the firm.
The product line is known as Beats by Dr. Dre and is famous for its emphasis on the bass line. This, the company founders insist, is the one way to hear
all of the music in any recording played through the speakers or headphones. However, the products and software offered through the company are also meant
to provide listeners with something similar to what recording artists experience directly in the studio.
The Current Lineup
Anyone who is a fan of music heard as the recording artist intended is going to find the different components and products from Beats by Dr. Dre appealing.
The current range includes:
Beats Audio - this is the proprietary software that allows a buyer to install the program on a laptop, tablet, monitor, or computer and to have top quality
sound anywhere. Several automakers have also started to install the software in their vehicles, too, with Chrysler, Fiat, and Dodge providing buyers a
Headphones - Found in designer colors, they are also designed with user experience in mind. The current styles are studio, studio wireless, solo2, mixr,
pro, solohd, wireless, and executive. Most pair with any device and have controls on the ear cups.
Earphones - Also in designer styles and with special features, they include the powerbeats2, urbeats se, urbeats, tour, and powerbeats.
Speakers - A major emphasis of the Beats by Dr. Dre product line, they include the beats rose gold pill, beats pill, beats pill xl, and the beatbox
portable. They can connect to a phone or device with a single tap and are all meant to be portable while delivering impressive sound.
The goal or mission of the brand is to provide premium sound at every possible point in a modern consumer's life. This is definitely occurring since the
brand itself is one of the top selling in the world. Users will be able to access sound through their phone, computer, tablet, and home stereo systems -
making the product line a key component of a music enthusiast's lifestyle.
The Brand Strength
In 2012, Beats by Dr. Dre owned 51% of what many experts estimated to be a one billion dollar headphone industry/market. Clearly, the products are living
up to expectations and delivering performance that is equal to the original recording artists' hopes.
The company was started when Dr. Dre complained about the loss of "feeling" that listening to his music seemed to encounter through cheap earbuds and
earphones. That led to the creation of noise canceling headphones and a portable speaker. Since then, the brand has only improved its product lineup and
created the audio software that optimizes sound on even inferior machines (such as laptops).
Among its latest innovations are wireless earphones that are shaping up to revolutionize the music world. Positioned as the ideal tool for those who like
personalized sound when working out, the "Powerbeats2 Wireless" earphones were announced to the media in June of 2014.
Premium Sound Entertainment
Beats by Dr. Dre has established itself as a definitive brand among music fans around the world. Delivering unforgettable sound from even substandard
devices, the audio components are a success story and a true fan and critical favorite.
BeatsbyDre.com. About Us. BeatsbyDre.com. 2014. http://www.beatsbydre.com/aboutus?page=company